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USD Beacom School of Business Offers New Certificates in Marketing Essentials and Digital Marketing

Instructor Emily Quinn nearby two students as she is clearly in communication with them. On the white board behind her is a marketing strategy powerpoint. The USD Beacom School of Business now offers undergraduate certificates in marketing essentials and digital marketing, available to both business and non-business students.

VERMILLION, S.D. – Starting in the fall of 2020, the University of South Dakota Beacom School of Business will offer new undergraduate certificates in marketing essentials and digital marketing, recently approved by the South Dakota Board of Regents, that help business and non-business students gain additional expertise and practical skills that can be directly applied to the workforce.

“Undergraduate certificates allow non-business students to customize their degree, open the door to new career pathways and increase their employment potential after graduation,” said Venky, Venkatachalam, Ph.D., dean of the USD Beacom School of Business. “Our new marketing essentials and digital marketing certificates provide incredible value to all industries, especially USD students in all majors.”

The Marketing Essentials Undergraduate Certificate helps students understand and apply key marketing principles to support the success of an organization. Developing foundational knowledge of promotions, sales, consumer behavior and other key marketing principles is valuable for any career that requires effective communication and an ability to use marketing in strategic ways.

The Digital Marketing Undergraduate Certificate is designed to help students navigate and succeed in an increasingly digital and global world. This certificate will provide foundational marketing principles with a focus on applying those principles to a consumer’s digital experience utilizing cutting-edge tools and technology. Students will enhance their career opportunities through their understanding and ability to develop cohesive digital marketing strategies and effective digital campaigns.

The undergraduate certificates in marketing essentials and digital marketing each require nine credits of coursework.

The Beacom School of Business also offers undergraduate certificates in small business entrepreneurship, management and personnel supervision. The certificate programs are designed for mid-level managers, business owners and students who wish to improve productivity, efficiency and organizational processes.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News