VERMILLION, S.D. – Jim Warne, Oglala Lakota tribal member and director of community engagement at the University of South Dakota’s Center for Disabilities, was featured in a pre-game segment on the FOX television network leading up to the broadcast of an NFL football game on Thanksgiving Day.
The segment discussed inappropriate American Indian nicknames for athletic teams, and it also noted the many problems facing today’s American Indian tribes and reservation residents and communities.
Warne, a former NFL football player, was interviewed at the Pine Ridge Reservation. Part of the broadcast included Warne visiting the cemetery at the Wounded Knee massacre site, where he mourned members of his own family who were murdered there in 1890.
The broadcast can be viewed on YouTube.
FOX estimates that as many as 30.3 million viewers watched NFL football on Thanksgiving, the largest audience for professional football since the 2020 Super Bowl.
The Center for Disabilities is affiliated with USD’s Sanford School of Medicine. Its main offices are located in the medical school’s Sioux Falls campus, and it also has staff and projects across South Dakota.