Agnes Bao

Jiaqi (Agnes) Bao, Ph.D., studies how emerging media shape emotion, cognition, and behavior, integrating experimental research with hands-on teaching in strategic communication, digital strategy, and media effects.

Research Methods in Strategic Communication (Advertising & Public Relations), Social Media and Digital Marketing, Media Effects

Strategic Communication, Media Effects/Psychology, Human-Computer Interaction, Health Communication, Quantitative Methods (e.g., experiment)

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

Bao, Jiaqi A., Jung, Yongnam, and Sundar, S. S.. Are you fooled by interactivity? The effects of interactivity on privacy disclosure, 1-21. Behaviour & Information Technology, 2025. (DOI: 10.1080/0144929x.2025.2545312)
Buckley, C., Norman, M., Troy, C., Yang, Y., Bao, J., Overton, H.K., and Jung, Y.. AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions, 1-24. International Journal of Strategic Communication, 2025. (DOI: 10.1080/1553118x.2025.2514276)
Norman, Megan L., Bao, Jiaqi A., Kurniasari, Triwik, and Skurka, Chris. Posting environmental risk: Communicating with numerical and nonnumerical messaging across information modalities, 1971-1983. Vol. 45, Iss. 7 Risk Analysis, 2025. (DOI: 10.1111/risa.17709)
Jung, Yongnam, Hua, Peixin, Bao, Jiaqi (., and Sundar, S. S.. AI-Generated or AI-Modified? User Reactions to Labeling AI Use in Social Media Posts. In Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, 1-7. ACM, 2025. (DOI: 10.1145/3706599.3720264)
Norman, Megan L., Bao, Jiaqi A., and Pinto, Juliet. Effects of hyperlinks and exemplification on audience’s information seeking intentions in online health news, 128-138. Vol. 42, Iss. 2 Communication Research Reports, 2025. (DOI: 10.1080/08824096.2025.2471088)
Jung, Yongnam, Bao, Jiaqi A., Norman, Megan P., and Sundar, S. S.. Privacy concerns in mobile technology: Can interactivity reduce friction?, 108421. Vol. 162 Computers in Human Behavior, 2025. (DOI: 10.1016/j.chb.2024.108421)

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