The analysis, conducted by Rand Wergin, Ph.D., and Richard Muller, details how visitors spend money at the park and how their spending flows through businesses in the area. It also serves as a benchmark for tracking future economic data and the park’s impact on the region. The study was based on research originally done by the State of New York on the economic impact of ski areas to local economies.

“The Beacom School of Business is committed to serving the local economy and the region through such studies, which promote economic development,” said Venky Venkatachalam, dean of the Beacom School of Business. “We are proud that our faculty are able to make significant contributions to this project to assist Great Bear Recreation Park.”

“This information will be instrumental in helping us fine-tune our long-range strategic plan,” said Greg Blomberg, Great Bear Board member.

Great Bear Recreation Park is a unique 220-acre green space located along a glacial moraine in northeast Sioux Falls. The park is owned by the City of Sioux Falls Parks and Recreation Department and managed by a private, 10-member volunteer board. The park is a summer destination for hiking nature trails, running, weddings and meetings, as well as downhill skiing, snowboarding, cross-country skiing, snow tubing and snowshoeing in the winter.

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