The Conrad family has owned and operated Big C Electric since 1981. Second-generation family member Ron Conrad leads the company of 21 employees.

The award was celebrated with a reception at the Alex Johnson Hotel following a legacy tour of the Coca-Cola Bottling Company High Country, hosted by third-generation leader of the Messinger family, Tura Synhorst.

The Tom Didier Excellence in Family Business Award was established in 1994 to recognize the importance of family-owned businesses in the economy of the region. The award recognizes multi-generational family businesses with practices and policies that positively impact local business and the community.

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