“We expect the online store to be very popular as a convenience for our fans, especially those USD graduates who have moved away from South Dakota,” said Tena Haraldson, USD marketing director. “We offer business casual wear along with the traditional sweatshirts and T-shirts in a broad range of sizes.”

Orders from the online site will be filled and shipped by the staff of the downtown Charlie’s store, and personalized service is the No. 1 priority.

“If you have a question about fit or you are looking for gift suggestions, give us a call and we’ll make sure you are happy with your selections,” said store manager Diane Wirth.

“We want to see everyone wearing red to support USD, from the babies and kids to the adults and pets,” she said. “We also have a great line of decor and gifts to please any Coyote fan.”

USD opened a downtown Charlie’s store in September 2016 and offers game day merchandise through a trailer at the DakotaDome. USD also operates a store in the Sioux Falls Empire Mall called Jack & Charlie’s in a partnership with South Dakota State University. All purchases from Charlie’s help to support student scholarships.

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Hanna DeLange
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