USD Professor Says Look for More Humor in Super Bowl Ads
Brandon Nutting said the commercials, which will cost up to $5 million for a 30-second spot, have become so important that brands seem to be teasing them earlier and earlier. The tie between humor and purchase intent has always been murky, but if it helps viewers remember the brand that shows it worked and can be worth every penny, he said.
Nutting said advertisers are also sure to use social media to discuss their brands because such networks have become a major player in the advertising mix.
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SIOUX FALLS, S.D. — All five South Dakota starters scored in double-figures and the Coyotes completed perhaps the greatest regular season in Summit League history with a 63-58 win against rival and second-seeded South Dakota State in the tournament championship game Tuesday inside the Denny Sanford PREMIER Center.
