USD started selling logo merchandise in Sioux Falls in 2013 with a holiday cart in center court, graduated to a 650-square-foot store in 2014 and this year expanded to 4,000 square feet in the former JoS. A. Bank Clothiers at the northeast entrance, opposite the Dick’s Sporting Goods wing. The larger venue, which will be open through December, allowed the addition of a full range of tailgating merchandise, including tents, coolers, tables and chairs.

"We work hard to give people a good price-range -- from the high-end Adidas pieces to affordable T-shirts and sweatshirts for the whole family,” said Tena Haraldson, director of USD Marketing Communications and University Relations.

New merchandise will be arriving every week and listed on the store’s Facebook page.

New this year is “house divided” merchandise that incorporates both USD and South Dakota State University logos. “So many families have connections to both of our great universities, and this merchandise allows people to honor both schools,” Haraldson said.

USD also has a selection of merchandise for sale at Bling-n-Fashions at the Southern Hills Mall in Sioux City, Iowa.

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