Michelle Lavallee will deliver the first keynote address Wednesday, April 3 at 4 p.m. Lavallee is senior-level strategist with experience in six industry verticals. She currently owns her own strategy and marketing firm in Sioux Falls, The Lavallee Group, and helps companies establish their vision and create the supporting plans to ensure execution. The title of her talk is "Brand Building - For the Corporate Board Room or the University Dorm Room."

The second keynote address will feature Kory Zimney, PT, DPT, April 4 at 12:30 p.m. in the MUC Ballroom. Zimney is an assistant professor within the Department of Physical Therapy at the University of South Dakota, senior faculty with the International Spine and Pain Institute (ISPI) and researcher with Therapeutic Neuroscience Research Group and USD Center for Brain and Behavior Research. His primary teaching, research and treatment focus is with pain neuroscience, therapeutic alliance and evidence-based practice for orthopedic injuries of the spine and extremities. The title of his talk is "Pain Neuroscience Education - Helping Patients Understand Why They Hurt."

IdeaFest is open to the public, and USD encourages employers and organizations to attend the symposium.

IdeaFest is sponsored by the Provost & Vice-President for Academic Affairs, the Vice-President for Research & Sponsored Programs, the Center for Academic and Global Engagement and the USD Graduate School.

Additional information about IdeaFest is available at the symposium's Google site or by contacting ideafest@usd.edu or 605-677-6338.

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Hanna DeLange
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