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As the flagship university in the state, the University of South Dakota has a long tradition of academic excellence. As such, the university's public image should reflect this rich history and promising future.

The Graphic and Editorial Standards Style Guide outlines appropriate usage of the university logo and graphic elements in support of the university’s brand initiative. In order to sustain this initiative, the university requests diligence by the entire campus in adhering to this guide.

Usage of the logo and the other graphic elements supporting it allows the university to put forth a consistent, recognizable institutional image. By applying it without fail, USD reinforces its brand promise and professional standing. Please remember that branding is a strategic effort that goes far beyond a logo and marketing communications. A total brand experience must be delivered throughout the institution.

Graphic and Editorial Style Standards Style Guide