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Sales of USD trademarked clothing and merchandise are growing, thanks to the efforts of the retail development and licensing staff. The licensing fees and royalties we collect are helping to support student scholarships.

Merchants wishing to sell USD-branded items can contact the retail specialist at 605-658-2200 for help finding products that shoppers will love. We will provide a list of licensed manufacturers and help you create designs.

We are happy to work with retailers to split or combine orders to help meet a manufacturer’s minimum. We charge a five percent handling fee on the wholesale cost of those orders.

All products bearing University of South Dakota marks must be ordered from licensed manufacturers, regardless of whether the product is for internal use or for resale. For more information contact the brand officer at 605-658-6276.

USD Licensees

USD Vendor Contact Information

View more information on Trademarks and Licensing.

All designs that incorporate USD trademarks must be approved – IN ADVANCE – by the brand officer. When in doubt, get your design approved. Legal action can be taken to prevent unapproved products or designs from being sold.

Alison Buckman
Brand Identity & Licensing Officer