USD Places Second in Regional Advertising Competition
Placing for the first time since the 1997, USD also beat last year’s winner, Minnesota State University Moorhead, which placed third. A total of nine teams competed from North Dakota, South Dakota, Wisconsin and Minnesota. USD was also awarded Most Consistent Creative Content.
USD students from the College of Arts & Sciences, Beacom School of Business and College of Fine Arts created a comprehensive integrated marketing campaign for the client, Dr. Pepper Snapple Group. The campaign consisted of partnerships, along with earned, traditional and digital media and included the tagline: “Find Your Snapple.” Each member of the team contributed to the campaign in one way or another.
“NSAC was more than a great experience for me. It challenged me in ways that I didn't even know were possible,” said Hailey Jeratowski, junior media strategist. “We all really thrived off of one another and I look forward to joining the NSAC team next year!”
Team members: Kayla Dorhout, Aliya Elshami, Carly Holstrom and Kailee Olson, Sioux Falls, South Dakota; Taylor Fauth, Aberdeen, South Dakota; Arianne Wunder, Howard, South Dakota; Hailey Jeratowski, Jefferson, South Dakota; Shelby Huber, Menno, South Dakota; Joshua Haiar, Mitchell, South Dakota; Elyse Murray, Lafayette, Colorado; Christopher Timmerman, Johnston, Iowa; Jacob Runia, Sibley, Iowa; Nicholas Urban, Struble, Iowa; McKenzie Holton, Owatonna, Minnesota; Jenna Kruntorad, Omaha, Nebraska; and Brandon Noel, Norfolk, Nebraska.
The team was advised by Teddi Joyce, Ph.D. and Brandon Nutting, Ph.D. of USD’s Department of Media & Journalism.