AHED 790: Certified Marketing Professional
Instructor: William Draves
Dates: September 12 - November 4, 2022
This course is designed to explore the best practices and strategies that maximize the effectiveness of a lifelong learning marketing department. It provides an overview of theory-based techniques for winning marketing strategies, including unique selling proposition and branding, data collection and analysis, the AIDA Principle and printed promotion creation, websites, and digital marketing. Participants will discuss suggested strategies and be prepared to take a Certified Marketing Professional Institute exam after eight weeks of course participation.
AHED 790: LERN Annual Conference
Instructor: Julie Coates
Dates: November 14 - 17, 2022
The content of the LERN Annual Conference consists of in-depth educational opportunities in the areas of adult and continuing education administration, program analysis and market research and design. Upon completion of the core track of the conference agenda, participants are prepared to sit for the Certified Program Planner exam and to earn the CPP designation upon demonstration of content mastery. Other conference content addresses issues related to contract and corporate training, adult teaching and learning, program development and analytics, online learning, emarketing, and promotion of adult education programs.
AHED 790: Recruiting and Retaining Adult Students
Instructor: Bill Draves
Dates: September 6 - December 2, 2022
This course provides strategies an techniques for creating and implementing diverse methods for recruiting and retaining adult learners. Course objectives include the ability to provide key principles that underly proven best recruitment strategies, deliver advanced and practical strategies that work across customer audiences and products, outline the work of some of the most successful recruitment and retention practitioners, illustrate advanced concepts with practical situations, objectives and methods, and providing learners with a basis for improving their recruitment and retention efforts by employing some of the least understood and most overlooked concepts that work.
AHED 790: Certified Program Planner
Instructor: Julie Coates
Dates: September 12 - December 2, 2022
Train to analyze data to make the best decisions. Learn key financial formulas as well as design a winning brochure. You will learn how to increase registrations and start successful new programs. This training ends with the Certified Program Planner exam and eventual certification upon passing the exam.