LERN Courses:
AHED 790: LERN Recruiting and Retaining Adult Students
Instructors: William Draves
Dates: September 2, 2025 - November 30, 2025
Location: Online
Credit Hours: 3
Fee: $120
*Participants must also register with LERN.
REGISTER WITH LERN HERE
Course Description: Students will learn:
1. Design techniques to enhance communication with prospective adult students and generate registrations.
2. Master techniques for integrating traditional print as well as digital communication to effectively recruit and retain adult learners.
3. How to measure the effectiveness of print as a recruitment tool and how to increase the impact of print media in recruitment.
4. Understand the relationship between print communication and digital communication and how these two techniques enhance the effectiveness of each other.
5. How to integrate communication strategies to create engagement and stimulate participation by adult learners
6. Have a more in-depth understanding of advanced important recruitment concepts that are the foundation for improving enrollment results.
7. Be able to apply advanced recruitment concepts to the practical how-to practice of creating both digital and print communication.
8. Increase your confidence in the effectiveness of your own recruitment efforts.
9. Know how to provide the rationale and customer behavior reasons behind successful marketing strategies and why they work so well.
10. Possess the knowledge to apply the best practices to marketing campaigns and efforts.
REGISTER FOR USD CREDITS HERE
AHED 790: LERN Program Management Institute (4CR)
Instructor: Julie Coates
Location: Online
Dates: September 8, 2025 - November 28, 2025
Credits: 4
Fee: $160.00
*Participants must also register with LERN.
REGISTER WITH LERN HERE
Course Description: Train to analyze data to make the best decisions. Learn key financial formulas as well as design a winning brochure. You will learn how to increase registrations and start successful new programs. This training ends with the Certified Program Planner exam and eventual certification upon passing the exam.
REGISTER FOR USD CREDITS HERE
AHED 790: Certified Marketing Professional
Instructor: William Draves
Dates: September 8, 2025 - October 31, 2025
Location: Online
Credit Hours: 3
Fee: $120
*Participants must also register with LERN.
REGISTER WITH LERN HERE
Course Description: This course is designed to explore the best practices and strategies that maximize the effectiveness of a lifelong learning marketing department. It provides an overview of theory-based techniques for winning marketing strategies, including unique selling proposition and branding, data collection and analysis, the AIDA Principle and printed promotion creation, websites, and digital marketing. Participants will discuss suggested strategies and be prepared to take a Certified Marketing Professional Institute exam after eight weeks of course participation.
REGISTER FOR USD CREDITS HERE