Students listening to a lecture and writing.

Strategic Communication

Follow your passion for engaging the public with real-world experiences in event planning, creative brand building, public relations, and advertising. 

Why Study Strategic Communication?

As a strategic communication major at USD, you will engage in interactive projects and activities that will prepare you with the skills and experiences you need to succeed in the rapidly-changing media industry. Here you will find a variety of hands-on learning opportunities ranging from internships to student media group competitions. Our program provides you with state-of-the-art facilities to create graphic materials, plan campaigns and prepare press releases and multi-platform content so you can pursue your career in marketing, web content development, public relations, advertising and more.

Become a leading media strategist and foster mutually beneficial relationships between organizations and the public as a strategic communication student at USD.

Degrees & Offerings

Media & Journalism: Strategic Communication (B.A., B.S.)

  Vermillion Main Campus

The strategic communication specialization prepares you for a successful career in advertising or public relations. This route will help you position yourself for strategic communication careers at advertising and public relations agencies, in health care, universities, government, financial institutions and a variety of other business and non-profit organizations.

Learn more about the media and journalism program

Program Details






Departments & Facilities

Explore the departments, facilities and centers that contribute to your education in media and journalism.
Behind the scenes during Coyote News TV.

Media & Journalism

Media connects us to each other and our world. Explore the art of storytelling and media marketing through the Department of Media & Journalism.

Faculty & Staff

Get to know the faculty and staff in your department. We're here to provide mentorship, expert instruction and an academic community for you and your peers.
Bio Image for Faculty Member Michelle Van Maanen

Michelle Van Maanen

Chair, Media & Journalism/Assistant Professor


Journalism, Digital Media Writing, Theory
Bio Image for Faculty Member Lori Costello

Lori Costello

Assistant Professor
Bio Image for Faculty Member Janet Davison

Janet Davison



Media and journalism, writing
Bio Image for Faculty Member Travis Loof

Travis Loof

Assistant Professor


Media Psychology
Perceptions of AI
Bio Image for Faculty Member Todd Mechling

Todd Mechling

Students in the news directors booth

Start Hands-On Learning Your First Month on Campus

Take part in student media positions at USD as early as your first semester at USD and learn from peers as well as in the classroom. Tour our department’s studios, control rooms and media labs and you will find that our media facilities and student groups are unmatched in the region when it comes to providing professionally based learning opportunities. Our experienced faculty have extensive contacts in the regional media community, that, when paired with our engaged alumni network, provide our students have unparalleled access to internships and job opportunities. You graduate with the ability to produce meaningful and effective communication along with a resume of work experience that will demonstrate all your media skills.


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