Male Student Interacting with Professor During a Lecture.


Gain the knowledge and real-world experiences you need to become an organized, creative leader and research expert in the marketing industry.

Why Study Marketing?

As a marketing major at USD, you will learn to think creatively and collaborate effectively so you can help customers solve problems. Here you will find a variety of experiential learning opportunities ranging from internships at Deloitte or KPMG to study abroad trips in Germany. Our program provides you with rich experiences in and beyond the classroom so you can pursue your career in marketing.

Become a knowledgeable marketer with skills that will help you create new products, research customer behaviors and more as a marketing major at USD.

Degrees & Offerings

Marketing (BBA)

  Vermillion Main Campus and Sioux Falls

A degree in marketing prepares you for for a dynamic career field where you will understand consumer behavior, market strategy, market research and more. This program will provide you with skills in fields like business, consumer engagement and advertising and promotions.


  Vermillion Main Campus and Sioux Falls

A minor in marketing specifically for business students will help you develop critical thinking  effective communication and leadership skills that will serve you in any career. This program is a great complement to a business administration degree.

Marketing Essentials

  Vermillion Main Campus, Sioux Falls and Online

A certificate in marketing essentials allows non-business students to benefit from study in marketing principles, promotions, sales, and consumer behavior along with other marketing knowledge such as marketing strategy. This program is a great complement to a variety of majors including, media and journalism, strategic communication and fine arts.

Accelerated Business Administration (BBA/MBA)

Major + Master's
  Vermillion Main Campus

Business majors meeting requirements for entry into the Masters of Business Administration (MBA) program may opt to complete both the BBA and MBA concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs. Permission to be awarded the undergraduate degree prior to the completion of the graduate degree is available. A marketing specialization is also available with the MBA program.

Program Details






Known For Excellence

With qualities like small class sizes, specialized programs and incredible student opportunities, USD is not your typical university. What makes us unique is what makes your education exceptional.


As a student at USD, the opportunities available to you extend beyond the classroom. Explore your interests, find your community and experience your education to the fullest extent through the following opportunities.

Three Interns in a Board Room Having a Discussion.

The real-world experiences you gain through an internship will equip you with valuable skills that will set you apart after graduation. 

In the USD Beacom School of Business, you will benefit from a robust internship program that has placed students across the country and globe. You will gain rich experiential learning opportunities and will be able to use the techniques you have learned in courses in a business setting. Plus, with our network of alumni around the world, you can access invaluable advice on how to achieve the career of your dreams.

Do you have your sights set on Washington, D.C.? Australia? Germany? Japan? Ireland? The USD Beacom School of Business can help you get there. There are various opportunities available ranging from two weeks to a full year. Our students have participated in conferences and faculty-led courses around the world, and our student aid helps make those once in a lifetime experiences affordable.

Learn More

USD is home to more than 170 student organizations, including several that are housed in the Beacom School of Business. You may be interested in joining Beta Alpha Psi, Society for Human Resource Management or Coyote Capital Management  to make friends, develop new skills and explore your interests.

Explore Student Organizations

As a business administration student at USD, you will be supported by your faculty and peers to make connections between your academic experience and your career path. You will grow personally and professionally during their time on campus and your career development begins the first day of classes.

The Career Success Center has career development services to support students every step of the way. You will build relationships with alumni, employers and graduate schools to optimize internship, job and career opportunities. These partnerships assist you in developing co-curricular experiences that will help to ensure they are successful in their future pursuits.

USD offers a range of scholarships for students, including scholarships specifically for health services administration majors. The Beacom School of Business strives to recognize and reward outstanding students for their accomplishments and potential through scholarships and travel funding.

Learn More

Departments & Facilities

Explore the departments, facilities and centers that contribute to your education in entrepreneurship, management, and marketing.
Two people smiling in a business setting.

Entrepreneurship, Management & Marketing

As the business world continues to grow and diversify, our students graduate with both a firm knowledge of business essentials and the experience they'll need to apply that knowledge to an exciting, ever-changing field.

Faculty & Staff

Get to know the faculty and staff in the Entrepreneurship, Management and Marketing Division. Our faculty are experts in their field, contributing research and scholarship in training and development, emotional intelligence and management.
Bio Image for Faculty Member Mark Yockey

Mark Yockey

Interim Dean, Beacom
Bio Image for Faculty Member Chet Barney

Chet Barney

Associate Professor,Management
Bio Image for Faculty Member Tyler Custis

Tyler Custis

Assistant Professor
Bio Image for Faculty Member Eric Kinnamon

Eric Kinnamon

Assistant Professor
Bio Image for Faculty Member Elizabeth Manser Payne

Elizabeth Manser Payne

Assistant Professor
Bio Image for Faculty Member Emily Quinn

Emily Quinn

Instructor in Marketing
Bio Image for Faculty Member Rand Wergin

Rand Wergin

Associate Professor
Coyote Business Consulting Group having a Discussion.

Gain Real-World Experience

Coyote Business Consulting Group is a student-centered initiative at the USD Beacom School of Business designed to help businesses stay competitive in the state of South Dakota and throughout the region. The program enables student-teams, with the guidance of faculty advisors, to help businesses solve a critical problem for their organization.


Coyote Business Consulting Group is intended to be mutually beneficial for both the students and the businesses. The consulting service will be offered at no charge to businesses and students will have the opportunity to receive academic credit, financial support and real-world experience. Available to all businesses, but a special emphasis is placed on small businesses, as they are the backbone of our economy.

Two Female Students Interacting at a Table with Their Laptops.

Collaborate, Create, Compete

As a marketing student at the Beacom School of Business, you will be invited to get involved with student organizations specific to your unique interests. Connect with dedicated faculty and work closely with your peers as you explore the world of advertising, marketing and sales.
Pi Sigma Epsilon is a professional marketing fraternity that brings theory and practice together. Students of any major may join alumni, educators and practitioners in a nationwide network of marketing opportunities and resources.
SD Advertising Federation is a chapter of the American Adveristing Federation (AAF). This multidisciplinary student organization gives members the opportunity to work with local clients, developing advertising strategies for products and services.
Guest Speaker Sheelah Kolhatkar Presenting at Volks Symposium

Network and Navigate Your Dream Career

As a student in the Beacom School of Business, you'll have the opportunity to hear from guest speakers, learn from expert faculty, attend events and participate in networking opportunities throughout the year. From connecting you with internship opportunities to hosting engaging panels, the Beacom School of Business is committed to providing you with an enriching education that sets you up for success in your career.

Tuition & Costs

USD offers low tuition rates for in-state and out-of-state students, as well as scholarships, financial aid and employment opportunities to help make your education even more affordable.
SD Residents, SD Advantage* & Child of Alumni
MN Residents
Tuition (30 cr.)
Fees (30 cr.)
Books (estimate)
Food Service

* SD Advantage: The in-state rate is available to residents of South Dakota, Colorado, Iowa, Montana, Nebraska, North Dakota, Wyoming, Montana and children of alumni of USD.

More About Tuition & Costs

This is an estimated annual cost. Other factors may change the cost of tuition.

Undergraduate Tuition & Costs

Learn more about tuition and fees for undergraduate students and see how your out-of-pocket costs at USD compare to those at other colleges and universities.

Financial Aid

Navigating options for how to pay for college can be challenging, but you are not alone. The Office of Financial Aid will work with you and your family to explore how you can make your college education even more affordable.


USD awards nearly $9.5 million in scholarships each year. View our scholarships to see which ones you may qualify for and how you can apply.

student success story

Success story Cody Dias smiling.
I chose Marketing as a major, with a minor in Operational Management with the goal of providing businesses with critical information about target markets, key metrics, and strategies that can be used to improve customer relationships and promote growth. I found my niche within marketing research, strategy, and implementation. The faculty and staff have greatly impacted my growth as a young business professional by sharing their experiences, insights, and successes.

Cody Dias

B.B.A. Marketing '22
Marcus, Iowa

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