Male Students Working Control Board During Sporting Event

Sport Marketing & MediA

Cultivate a skill set, grow your network and take part in opportunities that prepare you for a career in the sport marketing & media industry.

Why Study Sport Marketing & Media?

As a sport marketing & media major, you can turn your passion for sports into an exciting career. From the very beginning of your degree program in sport marketing & media at USD, we've integrated career preparation into your curriculum. You can study topics ranging from advertising and public relations to graphic design, sport marketing and broadcasting to multimedia production and digital storytelling.

Position yourself to cover every aspect of the sport marketing & media industry. Promote a brand with social media marketing, develop a communication strategy for a business, produce sports reports or a short film, or publicize a college athletic team. USD sport marketing & media graduates have the knowledge and experience to produce the most effective campaigns and content.

Degrees & Offerings

Sport Marketing & Media (B.A., B.S.)

  Vermillion Main Campus

Our interdisciplinary program focuses on media skills with business and sport communication components. New media technology and marketing skills are combined to meet the demands of a changing marketplace. You will choose from courses in the Departments of Media & Journalism, Beacom School of Business marketing program, School of Education kinesiology and sport management program and the Department of Communication Studies.

Sport Marketing & Media

  Vermillion Main Campus

A minor in sport marketing & media is a great complement to a variety of majors, including media & journalism, business, kinesiology and sport management and communication studies.

Program Details






Known for Excellence

With qualities like small class sizes, specialized programs and incredible student opportunities, USD is not your typical university. What makes us unique is what makes your education exceptional.

Departments & Facilities

Explore the departments, facilities and centers that contribute to your education in media and journalism.
Behind the scenes during Coyote News TV.

Media & Journalism

Media connects us to each other and our world. Explore the art of storytelling and media marketing through the Department of Media & Journalism.

Faculty & Staff

Get to know the faculty and staff in your department. We're here to provide mentorship, expert instruction and an academic community for you and your peers.
Bio Image for Faculty Member Michelle Van Maanen

Michelle Van Maanen

Chair, Media & Journalism/Assistant Professor


Journalism, Digital Media Writing, Theory
Bio Image for Faculty Member Lori Costello

Lori Costello

Assistant Professor
Bio Image for Faculty Member Janet Davison

Janet Davison



Media and journalism, writing
Bio Image for Faculty Member Travis Loof

Travis Loof

Assistant Professor


Media Psychology
Perceptions of AI
Bio Image for Faculty Member Todd Mechling

Todd Mechling

Two Male Students Sports Broadcasting a Basketball Game

Join award-winning student media organizations

Student media is a great place to start in the field and the groups are specifically designed to make you competitive in the job market. Even in your first semester you can join the sports broadcasting teams for KAOR-FM and KYOT-TV, promote and manage a sporting event with the Sport Marketing group, write or take pictures for The Volante student newspaper, or create advertising and promotional announcements by joining Coyote Creative. You’ll also have the opportunity to participate in internships with area college and pro sports teams, media outlets, public relations firms and advertising agencies. Your college experience will cultivate lifelong friendships in the classroom, in student groups and in the campus community. And, you’ll be pursuing a career you will love. 
Female Student Working Control Board During Sporting Event

Chase Your Dream Career

Our graduates are prepared for careers in the regional, national, and global sport industry. A degree in sport marketing & media from USD will ensure you’ll be ready to begin a career as a sports brand manager, sports announcer, video coordinator, digital content manager, sporting events coordinator and more. 

The accomplishments of our students and alumni speak for themselves; our students are leaders on campus, in student media and at student conferences, and our graduates have transitioned straight into jobs in the sport marketing and media industry.

Tuition & Costs

USD offers low tuition rates for in-state and out-of-state students, as well as scholarships, financial aid and employment opportunities to help make your education even more affordable.
SD Residents, SD Advantage* & Child of Alumni
Tuition (30 cr.)
Fees (30 cr.)
Books (estimate)
Food Service

* SD Advantage: The in-state rate is available to new undergraduate students who are residents of South Dakota, Colorado, Illinois, Iowa, Kansas (starting Summer 2024), Minnesota (starting Summer 2024), Missouri (starting Summer 2024), Montana, Nebraska, North Dakota, Wisconsin, Wyoming and children of alumni of USD.

More About Tuition & Costs

This is an estimated annual cost. Other factors may change the cost of tuition.

Undergraduate Tuition & Costs

Learn more about tuition and fees for undergraduate students and see how your out-of-pocket costs at USD compare to those at other colleges and universities.

Financial Aid

Navigating options for how to pay for college can be challenging, but you are not alone. The Office of Financial Aid will work with you and your family to explore how you can make your college education even more affordable.


USD awards nearly $9.5 million in scholarships each year. View our scholarships to see which ones you may qualify for and how you can apply.


hear from an Alum

Success story Seth Jones smiling.
My experience with the USD Media & Journalism Department has been nothing short of extraordinary. As soon as I walked onto campus, I had countless opportunities to engage in hands-on extracurricular clubs that provide real-world experience. This experience allowed me to grasp an internship with the USD Foundation creating marketing videos for the annual Calling All Coyotes athletic scholarship event after my freshman year.

Seth Jones 

B.A. Sport Marketing & Media '21

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