Marketing supports the success of an organization through the management of the organization's relationship with its customers. Marketing creates exchanges that satisfy the needs and wants of customers while providing revenue and other benefits to the organization.
News in Brief
Mu Kappa Tau (MKT) is an honorary fraternity for marketing juniors and seniors. MKT believes scholastic excellence should be a high priority for every marketing student and encourages a life-long commitment to an exceptional standard of ethics and achievement within the marketing environment.
Our student organizations offer opportunities for you to become an effective member of the university community through experience in cooperation, responsibility and leadership.
Congratulations to the USD Student Chapter of the American Marketing Association (A.M.A.). In only its first full year of operation, the students received a "Commendable" review for their entry into the A.M.A. Case Competition. Student chapters from around the world participate in the case competition. This accomplishment is a testament to the leadership of the chapter president and efforts of the chapter’s members.