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Marketing Undergraduate Program

Customer Relationships

Marketing skills will help you create new products, research customer behaviors and more.  

Each of our majors begins with the freshman/sophomore (First/Second Year) curriculum. During the first two years of a four-year program of study, you will complete the liberal learning requirements of the university and the prerequisites for admission to the business majors.

The Pre-Major Business Core must be completed before full admission to the School of Business major is granted.


Marketing: Bachelor of Business Administration

This degree allows a student to work in any industry that has customers and wants to help customers solve problems.

View Curriculum


Undergraduate Certificates

Online & Off-Campus Options

Four-Year Program Guides

All business students must meet the university general education requirements, Beacom School of Business degree requirements, as well as the requirements of the business major.

The Classroom & Beyond

  • The cover of The South Dakotan Business 2019 magazine.

    The South Dakotan Business strives to inform readers of business trends, school initiatives, student activities and alumni updates.

  • Pi Sigma Epsilon

    Pi Sigma Epsilon​ is a professional marketing fraternity that brings theory and practice together. Students of any major may join alumni, educators and practitioners in a nationwide network of marketing opportunities and resources.

  • Rand Wergin

    Assistant Professor Rand Wergin teaches Marketing, Marketing Planning and Strategy, Personal Selling, Foundations of Marketing and Organizational Behavior and Managerial Marketing. His teaching interests are in the areas of consumer behavior and public policy. He is also faculty advisor for the Delta Mu chapter of Pi Sigma Epsilon, the professional sales and marketing fraternity.

After Graduation

Graduates of the Beacom School of Business have been putting their marketing skills to work in some of the nation's top companies and organizations.

Potential Careers Recent Employers
Financial Advisor Modern Woodmen
Staffing Manager Robert Half
Marketing Representative Federated Insurance
Supervisor-Operations Leadership Development Program Blue Bunny
Social Media Specialist Tip Top Tux
Success Story

Success Stories

Getting involved is the key to any Beacom student's success. I was in the business fraternity Pi Sigma Epsilon that gave me the connection to my career now. Grant Lueders, 2013 Graduate