Strategy. Success.

Cultivate your skills in creativity, market analysis and strategic marketing. 

The Online Graduate Certificate in Marketing allows potential students to benefit from in-depth study of consumer behavior, new product development, branding, and other topics relevant in today’s dynamic market environment. The marketing certificate can cultivate a more focused career path with strengths in creativity, market analysis, and strategic marketing.

The rapid pace of technology has changed the way that individuals and organizations make purchase decisions. Companies must re-think how they develop and promote their products and services. Successful organizations analyze the factors that influence consumer and organizational buying behavior and make decisions that leverage those factors to generate sales and profit. They understand the role that brands play and how to maximize them for profit.

The curriculum of the marketing specialization or certificate includes all of the factors that contribute to a purchase decision as well as how to develop and manage a brand. Students examine the entire product development process from conception through rapid prototyping, forecasting demand, production and launch. They also explore how to use data to identify high value and/or high risk customers, products, and processes. Graduates can fill a variety of roles in helping a firm develop and market their products and services.

Students need to meet prerequisite requirements to be eligible for the advanced courses in this certificate program. These courses include undergraduate coursework in statistics, calculus, and information systems. The Beacom School of Business offers these courses both as online undergraduate courses and online graduate-level foundations courses. Challenge exams are also available.

Admission Requirements

Application requirements can be found at Graduate School Admission Requirements and include:

  1. Completed Graduate Application
    Apply Online
  2. $35 application fee
  3. Official transcript(s) verifying receipt of an undergraduate degree and official transcripts of all academic work at the graduate level are required for all students (minimum GPA of 2.7)
  4. Statement of Purpose
  5. Additional requirements exist for international applicants. For more information, visit International Admission Requirements

For more detailed admission requirements, please refer to Entrepreneurship, Management and Marketing Division in the current graduate catalog.

The required coursework for the online Graduate Certificate in Marketing can be applied toward a Master of Business Administration with Marketing specialization.

For more information about the Graduate Certificate in Marketing, contact USD Online at 605-658-6200 or by e-mail at

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